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Bologna Experience (Exhibition)

Bologna Experience is a place of discovery, knowledge and emotions.
It’s not a museum, it’s not an exhibition, it’s not a theme park. It is a multimedia and interactive experience that creatively uses new technologies to talk about the spirit of a place. It is a new way of describing Bologna to its citizens and to tourists.

The project

In the Bologna Experience exhibition you will find immersive video projections, virtual reality viewers with 360° videos, interactive bicycles to discover the city, holograms, interactive walls, and other installations that tell the past, present and future of the city.

Bologna Experience aims to move the multimedia experience approach from the world of art to the enhancement of a place, its history and its peculiarities. Because an exhibition should not be just an exhibition of works, but a story and an experience.

Bologna Experience inaugurates a new, interactive and multimedia way of describing a place.

When: 01/06/2017 – 08/10/2017
Where: Palazzo Belloni, Bologna
What: Experience Exhibition curated by Loop

What we made

Concept, Curatorship, experience design, exhibition content, interactive installations concept and creation, catalog graphics and content.